When we think about things like material we might think that is the most common thing in the universe. The fact is that only we see only about 15% of the universe. And 85 % of the material is invisible to us. So if 15% of the material is visible we must realize that the most common thing in the universe is invisible. And the universe what we see is the very extraordinary thing.
If we are transferring this idea to sociology we are facing an illusion. We believe that all people are similar to us. And that thing brings another illusion to our minds.
We believe that we are common people. If we make some developing works in some company we believe that every worker in the work-life is a developer. There is the possibility that we know only other developers in our workplace. And that thing causes a certain illusion to us.
If we are members of some MC club we might believe that all people are members of those MC clubs. We think that some Harley Davidson is the most common hobby in the world. So we are forming our social network from people who are similar to us. There is the possibility that some biker knows only other bikers.
Another thing is that we are selecting our company from people like us. That's the shame. The thing is that this thing makes our environment monotonic. That thing means that there is no room for other opinions. That makes the environment poor. And when we need many different ideas people who are thinking as we think are causing those ideas are turning similar.
Of course, that thing can seem nice. But when we are innovating something there is needed many different ideas. If every person has the same ideas. That makes the idea of the meeting one-sided. The idea in innovation meetings is to develop new things. And in that process, the focus should be on clients. The users of the application make their choice. They buy the product. And that means there should be a representative of the potential customers in the development team.
Because we are all similar people in our workplace, we forget who we are creating things. The most common mistake in that process is we are starting to make the product for ourselves. We forget the point of view of the user. When adults are making toys as an example. They are making toys from the point of view of adults.
They believe that children are mini-size adults. And when adults like something, children like that thing too. Same way when people are developing the things like mobile telephones and something like that. They sometimes forget the conditions where the user uses those products.
When the person makes things like user interfaces they forget one thing. The developer who is working with that kind of thing certainly finds the right things at the right moment. For the person who is made those user interfaces is easy to find things. Especially when our person is sitting at laboratory or office everything goes right. But have you ever been in a situation where you must buy a bus ticket one minute before the bus is coming in rainy or freezing weather?
The thing is that when the ICT developers are making their job they sometimes forget so-called ordinary people. Their customers might be highly trained people like medical doctors and lawyers.
Those people can be the most well-educated persons in the world. But they are not ICT specialists. And there is the possibility that when we must find some application in rainy and dark weather, we are in a different situation than the person who tests those things in laboratories.
Comments
Post a Comment