Nice-looking data mean nothing in projects. Only honest feedback is a useful tool. For making an organization addictive. Negative feedback is the thing that gives the most useful information. That thing involves data that should make better or other ways. If the homepages of the organization are poor the people should say that. That thing is the signal for making them better.
And if nobody tells that the homepages are bad. That information would not reach the organizations' directors. So if the leaders of the organization would not know. If there is something wrong, they would not make anything. The reason for that is that leaders need information for making decisions
But negative feedback is hardest to receive. So the person who collects information should realize that the purpose of the information collection is to bring the right information. Information that is shaped to please the receiver is useless. Only useful information. Is not censored and honestly given.
When we collect information for some project, we must think a couple of things about the data collection tools. The key element is in the type of information that is collected. There are two ways to handle collected information. And only one is the right thing. The one way to collect and handle data is to select the data that supports us. Selection of the data that pleases us might be a very nice thing to us.
We get what we want is the thing that might seem very nice. When we want to make some project for the customer we might also give real and honest information. That information might not support the opinions and images that those clients might have. But the fact is that the project makers would not have anything to use with the data that is only what they want. So then we might think about the method how to select the data. Forms and other things are very good tools.
But how to motivate people to fill out those forms? And to make sure that those people would give the right information. The thing that the organization needs are the right information. And the most useful information for making things better is the negative feedback.
Honestly saying, that thing is the hardest to read. But the negative feedback is the thing that makes it possible to make the organization better. So we don't do anything about the forms that are filled in 10 seconds. Or we don't do anything about the forms, where is only the series of words "nice-looking thing".
If we want to improve the additivity of the organization we can make the seminar. Or open some kind of discussion forum. And in that case, we must ask one question. That is "are those people typical users or members of the organization and its services"?
The problem is that. The people who will participate in the seminars are the most active members or users of the organization. And if there are about 1000 users of the organization and 20 persons are participating we might ask are those people typical users of the organizational services of that precise organization?
That honest and noncensored data is needed for making marketing applications for the organization. The key element in marketing applications is how to make people choose that organization and the services of that specific organization. So the key question is what that organization can offer that others cannot?
And what is the benefit of the certain organization to the persons who are selecting services or solutions that they use? The collected data is needed to make the organization more addictive than others. But if that data is faked or it's not right. There is no help from it. Negative feedback is the hardest thing to see. But it's the most useful thing to show what must be improved.
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