Without imagination is no new products. And that's why imagination plays a vital role in the first step in the productization process.
Do you know what is the most famous quote of Albert Einstein? That is "Imagination is more important than knowledge". Imagination is the important thing at the beginning of the route, from thought to theorem and then to practical solution. The first step in the route from theorem to real models forms in imagination.
Imagination is forming the model. The model in our brain causes need to start thinking about the possibility to make something. And then we are starting to figure things out and find out the possibilities to make something. So imagination is like a flash that makes us think about something.
And then we start to make a model of the thing, that is in our imagination. When we are looking for information that supports or denies the model, we are starting to turn things into knowledge. When imagination turns to the next step and people are starting to make a model of that thing we can call that step the "study project".
During that stage, researchers collect all possible information that is created for those projects. And then the theoretical model starts to form the real model. So the imagination is like a spark plug that activates the research process that turns theory into a practical solution.
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